The Noughties to Current Day
The business opened up a new satellite operation in Stanford-Le-Hope Essex next to the railway station in London Road. The operation catered for new and used vehicle sales together with a service operation. A commercial decision was made in 2007 to close the operation and focus back on the Hogg Lane business.
During the noughties we were also given a Compulsory Purchase Order (CPO) as the then TTGDC were instructed to deliver a Community Hospital on the adjoining land to rates which meant we would have become part of that project. This project never proceeded and the CPO expired in 2012 which allowed the Rates main dealership operations to stay firmly situated in Hogg Lane.
Rates also own the land which is currently occupied by the Esso fuel station opposite the main dealership.
Rates have a Customer Viewpoint score of 96 percent and have won the Ford Chairman’s award for the last 9 years for customer satisfaction.
Rates enjoy a strong working relationship with Ford and as a business partner and approve franchise dealer. Ford are very instrumental in how we run the business and look after our joint customers to ensure the dealer network gives the very best service to our customers and a superior experience to remember.
We have recently invested over £100k in new showroom and service furniture which is part of the new Ford Retail Look and Style ensuring we comply with the latest standards and modern designs to reflect the vehicles we sell.
We are also a Ford Direct dealer which is the Ford approved and supplied used car arm of the company.
Ford have just launched Quick Lane, a replacement to Rapid Fit, to which Rates are one of five pilots in the UK. This is for all makes of vehicles and provides services like tyre fitting, exhausts and servicing while you wait.
Rates have also invested in the latest state of the art Hunter wheel alignment equipment that allows us to check the total car alignment within a couple of minutes. Over the last 12 months we have invested in excess of 100k in building this new operation. This is all part of our continued investment to give the very best of service and customer satisfaction.
We would like to think Rates is a progressive and dynamic company willing to invest in its business that serves Thurrock and the surrounding areas. As a family run business of over 60 years, we still very much commit to our original company slogan as the Care Company.